by admin | Apr 28, 2014 | Communication strategy
“Colors and color combinations create moods and feelings, consciously and unconsciously,” says Kate Smith, president and chief color expert at Sensational Color, a color consulting firm in Ashburn, Virginia. Check out Smith’s tips for using the psychology of color effectively at events. 1. Clearly name the message or mood you want guests to experience at your event, and use color to support it. “If the message isn’t clear, color can’t make it work,” Smith says. “Color is wonderful, but it’s not a miracle.” Read more about the remaining 7 tips for using color to communicate an event’s message...
by admin | Apr 28, 2014 | Communication strategy
A recent survey by Continuity Insights showed that 60% of respondents do not have a social media strategy to respond to a disaster. This avoidance of social media is mainly driven by the fear of exposure to reputational risk … witness the US Airways “Tweet from Hell” that rocked the Twitter world earlier in April. And, that tweet was just the latest of the mega-mistakes tweeted by corporate America. But think about it from a business continuity standpoint: social media has the power to move information faster than traditional news outlets and is available on nearly all internet-connected devices. As such, it has the opportunity to aid your organization during a crisis to communicate quickly and effectively. Many enabling technologies in business carry inherent risks, but given appropriate mitigation strategies, you can avoid most of them. Here are five steps you can take now to improve your communications strategy using social media. Read more about these five tips for integrating social media...
by admin | Apr 25, 2014 | Brand targeting & positioning
HTC Corp. (TPE:2498) made a rather bold move this week, poaching former Samsung Electronics Comp., Ltd. (KRX:005930) (KRX:005935) U.S. mobile marketing chief Paul Golden. Mr. Golden helped round up the talents of 72andSunny, leading to a highly effective series of parodies mocking Apple, Inc. (AAPL) “fanboys”, a campaign that emails recently made public in court reveal had Apple’s top executives very rattled. I. Fresh Blood In his profile on LinkedIn Corp.’s (LNKD) internet resume hub, Mr. Golden cites one of his chief accomplishments during his 2008-2012 stint at Samsung Electronics as: Created and launched the highly successful Galaxy brand for Samsung. Paul Golden will report directly to HTC chairwoman Cher Wang. It’s unclear how he will share responsibilities with HTC’s current chief marketing officer Benjamin Ko. But it seems obvious HTC needed help. Read more about this smart business move...
by admin | Apr 25, 2014 | Brand identity
Completing your weekly shopping trip used to mean going to one store and purchasing the one brand of tomato sauce offered. Today, consumers are bombarded with a plethora of decisions before they even write up their grocery list, from hitting up the health food store or the supercenter to going with the tired and true name brand of the generic store brand products. Consumer trends have always shaped grocery shopping. When we wanted more options we created supercenters, when we wanted healthy foods we created health-food stores. And the evolution of grocery shopping doesn’t appear to be letting up anytime soon, Business Insider reports. Read more about this topic...
by admin | Apr 24, 2014 | Brand targeting & positioning
If you run or are part of a business, chances are you already have some sort of social media presence, as well as a pretty effective recruitment strategy. But what if I told you that, by bringing these two elements together, you could improve your recruitment ten times over? Making sure that potential candidates view your company and work ethic in a positive light when checking you out online might just be the difference between them applying for that role or not. Some big brands have already taken to social media to promote themselves as an employer people should aspire to work for, and there’s no reason why you can’t do the same, no matter how large or small your business is. This social promotion approach isn’t so much recruitment as it is marketing, but it will encourage candidates to want to work for you without you having to sell a role again and again. With this in mind, I’ve come up with a few tips on how you can use social media to promote your employer brand. Read more about these five tips on using social media for effective brand promotion...
