by admin | May 1, 2014 | Brand strategy
Developing a strong company brand is one of the keys which determines how well you’re able to recruit and retain key talent in any market. Asian employees often view LinkedIn as the most professional social media outlet which makes it one of the best avenues to establish your corporate presence. There are 4 companies which seem to be doing company branding just right and I’ve compiled a list of 12 lessons to learn and implement from them. Tata Steel A steel making company is not the first company that comes to mind when you think about interesting social platform branding but Tata Steel sure does it right. Key takeaways from their page include: Upload a catchy cover image: The one they use simply makes their page interesting. Encourage Employees to Join Social Platforms: Tata Steel has nearly 12,500 on LinkedIn alone. Update your Company Page Regularly: They update theirs nearly every day and it’s all pretty interesting stuff! Learn more tips on how you can improve your company branding strategy using LinkedIn by observing other examples...
by admin | Apr 30, 2014 | Uncategorized
Last March, YouTube recently held its second Brand Partner Program, which was attended by major brands like Ford, AT&T, Samsung and Visa. The three-day boot camp was held at the YouTube Creative Space in Los Angeles, and was organized to “treat advertisers like content creators,” according to Jamie Byrne, Director of Content Strategy at YouTube and overseer of the program. The Brand Partner Program aims to help brands execute and improve their strategies when it comes to creating video content that end up on their YouTube pages. Read more about this YouTube ad school and how it teaches brands to execute the perfect content strategy...
by admin | Apr 30, 2014 | Brand strategy
Branding experts say the decision by security researchers to give the Heartbleed technology security vulnerability a visual brand identity was a clever way of raising its profile globally, and compare its effectiveness to the Y2K millennial bug. The severe CVE-2014-0160 flaw, which effects software used to secure communications on millions of websites worldwide, was discovered by the security research team at Codenomicon on 3 April. Just days later, the team christened the bug ‘Heartbleed’, designed a logo, and created a dedicated website explaining the seriousness of the issue in general terms, as well as how organisations can deal with it. Read more about the brand lessons learned from the ‘Heartbleed’ security flaw...
by admin | Apr 29, 2014 | Brand strategy
SEO isn’t just about ranking for keywords. Many people fall into a keyword obsession rut and seem to forget that while keywords are important, SEO at its core is about indexation, crawlability, and creating a site that is effectively traversed by crawling search bots. Many people also often forget how, when done effectively, SEO supports their brand. How your brand is displayed in search, as well as the many other online properties where you have a presence, is commonly forgotten in the race toward powerful rankings for desired non-branded keywords. Don’t get me wrong, I love to see non-branded organic visibility rise, but we can’t forget “The Brand.” In order to give the brand its fair share of SEO attention, here are seven areas you should focus that will give some love to your company. Read all of the 7 tips to ensure your SEO strategy supports your brand...
by admin | Apr 29, 2014 | Brand identity
A small storage room stuffed with torn-up mattresses in the Doral headquarters of Carnival Corp. offers a glimpse into the evolution of the mammoth cruise company. In an effort to create the most comfortable and durable beds for the operator’s 101 ships, a global sourcing manager at the corporate office has ripped open mattresses from across the company’s 10 brands to see exactly how they deteriorate. Using that information and carefully mined customer feedback on beds, Carnival Corp. and its brands are working with manufacturers to come up with ideal cruise ship mattresses — and then order directly for all the lines, cutting out distributors and getting a better deal for the mass purchase. Read more about how Carnival shifted strategy without losing brand identities...
