Developing a strong company brand is one of the keys which determines how well you’re able to recruit and retain key talent in any market. Asian employees often view LinkedIn as the most professional social media outlet which makes it one of the best avenues to establish your corporate presence. There are 4 companies which seem to be doing company branding just right and I’ve compiled a list of 12 lessons to learn and implement from them.
Tata Steel
A steel making company is not the first company that comes to mind when you think about interesting social platform branding but Tata Steel sure does it right. Key takeaways from their page include:
- Upload a catchy cover image: The one they use simply makes their page interesting.
- Encourage Employees to Join Social Platforms: Tata Steel has nearly 12,500 on LinkedIn alone.
- Update your Company Page Regularly: They update theirs nearly every day and it’s all pretty interesting stuff!
Learn more tips on how you can improve your company branding strategy using LinkedIn by observing other examples here.
