by admin | Oct 16, 2014 | Brand strategy
I googled “personal branding” today and got nearly two million results. When I started my personal branding business, Reach Personal Branding, almost 15 years ago, few people knew what personal branding was, and even fewer were interested in building their brand. Today, as Google results reveal, there’s lots of talk about personal branding, and virtually every career-minded professional understands its importance. Personal branding helps you find a new job, get promoted, open clients’ doors, increase business success, and enhance your happiness at work every day. And it helps you do your job better – regardless of your role. Today, most major corporations have programs to help their employees uncover and build their brands to increase engagement, performance, satisfaction and retention. Yet, despite this high awareness of personal branding, misconceptions persist. In this article I share with you the personal branding basics from my latest book, Ditch. Dare. Do! – what you need to know so you can use the power of personal branding to fully energize and maximize your career. Personal branding is as easy as 1-2-3: Read more about the 3 easy steps...
by admin | Oct 16, 2014 | Communication strategy
We’ve all seen stale sales videos. What’s rare are creative and compelling ones. But how do you make that happen while relaying important information? To findout, we asked 10 members from Young Entrepreneur Council (YEC) the following question: “What is one way to make a sales video standout?” Here’s what YEC community members had to say: 1. Stop Selling “Teach the customer everything you know. Give away the farm. Honestly, they will be too lazy to do the work. They are coming to you for a reason and if you teach them everything, they will recognize you as the ultimate source of information.” ~John Rampton, Adogy Read more about it...
by admin | Oct 15, 2014 | Communication development/evaluation
If you are a multi-unit business with locations around the world, you can’t ignore the need for local pages. Here are some tips for managing your global Facebook presence. For franchise and multi-unit businesses, managing data and pages on Facebook can be a nightmare. Rogue pages, unseen customer complaints, and inaccurate data are just some of the challenges these businesses face every day. For those particular brands with multiple locations throughout the United States and the world, Facebook offers a feature that links the main brand page to all local pages, and helps maintain consistency across all locations. The feature is called “Facebook Locations” and is often referred to as the parent-child integration, with the main brand page being the parent, and the locations being the children. Whether you want to believe it or not, local pages exist. “Out of sight, out of mind” isn’t an acceptable philosophy in this situation. Local pages can be created by users trying to check in or by Facebook pulling data from various other sources around the Web (e.g., Yelp listings). By taking stock of what’s out there, claiming pages, and cleaning up duplicates you can protect the integrity of your business’ reputation and data, and create a more efficient process for managing pages moving forward. Read more about it...
by admin | Oct 15, 2014 | Brand strategy
It goes without saying that having a well-known celebrity endorse your brand or product can do wonders for a startup. The problem, however, is getting celebrities to give you the time of day. Recently, we’ve been lucky enough to have a number of high-profile celebrities (especially celebrity athletes) join us in our quest to build the world’s largest private coaching service. We’ve learned quite a bit about aligning celebrities with our brand as well as how to get them to join, and we’d like to share our tips with you. 1. Start with your brand. Who are you? What is your mission? What problem are you trying to solve? Before looking outward to see what type of celebrities you want associated with your company, you really need to be clear about your own brand. Start by really defining how you want to represent your company to the world. This is important to understand so that you can make an educated decision as to which celebrities are best suited to amplify your brand. Asking the wrong celebrity to represent your company can be costly and end up damaging your brand in the future, instead of helping it. Read more about it...
by admin | Oct 14, 2014 | Brand strategy
I’ll be speaking next month to a large group from all over the country of radio sales people, programmers, and managers on helping them build a personal brand. It has done wonders for me in taking my career to the next level. Here are five tips I learned after launching my Personal Brand I wish I knew before I did! I hope they help you jumpstart your journey in creating separation points from the competition in your career. 1) Decide on a niche target of who you want to help and start there. (I chose “marketing”. It’s extremely difficult to just write and create content and value about “marketing” in my eyes. It’s too broad and my writing was all over the place. Now my focus is on helping companies or individuals build out and market their community project or idea and turn it into a reality.) Read more about this topic of building a personal brand for your media career...
