It goes without saying that having a well-known celebrity endorse your brand or product can do wonders for a startup. The problem, however, is getting celebrities to give you the time of day.
Recently, we’ve been lucky enough to have a number of high-profile celebrities (especially celebrity athletes) join us in our quest to build the world’s largest private coaching service. We’ve learned quite a bit about aligning celebrities with our brand as well as how to get them to join, and we’d like to share our tips with you.
1. Start with your brand.
Who are you? What is your mission? What problem are you trying to solve? Before looking outward to see what type of celebrities you want associated with your company, you really need to be clear about your own brand. Start by really defining how you want to represent your company to the world.
This is important to understand so that you can make an educated decision as to which celebrities are best suited to amplify your brand. Asking the wrong celebrity to represent your company can be costly and end up damaging your brand in the future, instead of helping it.
Read more about it here.