A boutique consultancy dedicated to delivering relevant insights that guide clients through complicated decisions and uncover new ways of thinking.

Ignite is brought to the table when senior level, objective, thought-partners are needed to help provide clarity, focus decision-making & optimize opportunity.

Our business model allows for intimate, hands-on engagements that are flexible & provide meaningful business outcomes.

While Ignite can of course execute basic research, our sweet spot is really those issues that are strategically significant to the organization.

We focus on strategic, high-touch engagements related to…

  • Market dynamics
  • Brand strategy
  • Brand targeting & positioning
  • Brand identity
  • Innovation
  • Concept development
  • Concept evaluation/execution
  • Communication strategy
  • Communication development/evaluation

Specializing in retail, travel, packaged goods, alcohol, technology, financial services & luxury goods segments.

  • Ignite employs a creative range of methods to uncover insights…from traditional focus groups & online surveys to inventive interactive, observational & ethnographic approaches.
  • Emphasis is on driving insights deep into organizations, either up or down, where they can be actioned — use facilitation & workshopping methods to ensure organizational enculturation.

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We’ve all seen stale sales videos. What’s rare are creative and compelling ones. But how do you make that happen while relaying important information? To findout, we asked 10 members from Young Entrepreneur Council (YEC) the following question: “What is one way to...

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The decision to rebrand should be weighed carefully, as it can be a complicated and challenging overhaul for any company.  Before you even think about altering your current brand, make sure you ask yourself: Who are you as a brand? What are you best known for? Does...

How The Top Brands Use Social Media for Marketing

Top brands receive high leverage from social media marketing and internet companies are getting highly interested on how they pull it off. By social media marketing, a brand or business is able to build its popularity by increasing its website presence and growing the...
Shari Allison

Shari Allison

Principal

Shari has spent the past 20 years helping clients refine the way they look at their marketplace, their customers & their business. Co-founder of Ignite in 2011, Shari focuses on challenging convention, redefining context & delivering clarity to client partners. Although she holds advanced degrees in consumer behaviour, Shari’s expertise extends well beyond research & insights to thought-leadership & true strategic-partnership.

(647) 361-7562
shari@ignite-lab.com

Stephen Tile

Stephen Tile

Principal

For the past 30 years Steve has been helping some of the biggest brands refine their target, define their messages and build their businesses. He is a consummate strategist who uses an array of research tools to deliver crisp & meaningful insights that inspire and transform.

(647) 361-7561
steve@ignite-lab.com

Ignite Lab Inc.
40 Eglinton Ave. East
Suite 703
Toronto, ON
M4P 3A2

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