by admin | Oct 10, 2014 | Brand targeting & positioning
What vibe is your brand emitting? Does it represent the awesome sauce of YOU? It’s important to be conscious and deliberate about putting forth an authentic brand identity especially when you want to get noticed by TV producers or potential employers. Your brand identity is not about what you do, it is about how you do what you do, what makes you unique and what it means to you and others. Your brand identity gives us hints about the type of experience we will have with you. Read more about it...
by admin | Oct 8, 2014 | Brand targeting & positioning
The Internet age has been a boon to many businesses, especially smaller ones that don’t have the marketing budget to compete against massive corporations. There are countless channels to take your products and services online, with unprecedented access to your prospective customers. Internet marketing these days is more than simply showing up with a website. You must build a strong online brand to make an impression and stand out from the competition. Thankfully, there are many marketing channels, methods, and tools that help you do just that. 1. Boost Your Brand’s Visibility First step is to make sure that your company is attractive for search engines and shows up in SERP. It’s crucial. All brands (the big and the small ones) would like to be discoverable via search and social media. Optimizing search engines for specific keywords can be a tough task and will definitely require at least basic knowledge about SEO. The good news is that there are tons of quality guides for non-pros out there and even more reasons to start doing SEO right away! There are also a lot of tools on the market that can help you with SEO, and if you don’t feel comfortable with optimizing your brand’s visibility by yourself, you can hire an agency to do that for you. No matter which way you choose, SEO is absolutely a crucial step on your way to making your brand not only visible, but a strong one as well. Read more about it...
by admin | Sep 24, 2014 | Brand targeting & positioning
Though social media presence and strategy is critical in areas such as the fashion and food industries, it is important for almost all companies and products to create, maintain, nurture and grow their visibility online. Regardless of the nature of your business, these tips can give your social media strategies a lift and give you brand awareness in a crowded online marketplace. A forward-thinking, hands-on, digital media focus can enhance brand identity by getting, and holding, attention in even the most competitive digital spaces. Define your Brand, Create your Personality As any successful company is likely to tell you, creating and defining your brand identity is imperative. Whether a television network or a soft drink company, a tech giant or a car manufacturer, how people perceive your company is critical. Social media has taken brand identity to the next level, so use that to your advantage. Companies that work to define a clear strategy on how to speak to their fans and consumers on social networks and then execute those strategies skillfully are never out of the conversation or far from the consciousness of the consumer. The first step is to decide who you are, what your brand ethos is, what your voice will be, and what types of content you’d like to publish. Read more about the tips...
by admin | Aug 18, 2014 | Brand targeting & positioning
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook. There are many benefits to advertisers from precise interest targeting — finding new fans, engaging with a wider pool of Facebook users, recruiting brand evangelists and increasing conversion rates — but one of the biggest benefits that is still being discovered by many advertisers is how precise interest targeting can complement brands’ native advertising strategies. One of the biggest changes to Facebook’s advertising platform is that the social network isencouraging brands to rely more heavily on paid engagement, instead of relying on organic reach. Facebook recently made some changes to its rules and News Feed algorithm so that a much smaller percentage of people who like brands’ pages will actually see each new post. Read more about it...
by admin | Aug 13, 2014 | Brand targeting & positioning
Companies seek different segments of the family niche with various targeted brands. Steve Lutz, vice president of marketing for Columbia Marketing International, Wenatchee, Wash., said the company’s Hero brand is targeted to grade-school children. “We’ve found in consumer testing and though our work with schools that kids that age are really receptive to the message, and their parents are supportive as well because the message is targeted, but healthy,” he said. Mac Riggan, marketing director for Chelan Fresh Marketing, Chelan, Wash., agreed kids age 4-12 are a good age to target. Read more about this...
by admin | Jul 11, 2014 | Brand targeting & positioning
While it is well known that Google’s content marketing drive has forced webmasters to prioritize the quality of the content that they publish, its impact has been felt far deeper in the world of online marketing. Not only have marketers been forced to focus on the quality of content that they produce rather than quantity, but they have also faced the need to redefine their strategies and the metrics used to measure success. After all, the rise to prominence of content marketing has destroyed many of its most significant misconceptions, especially regarding its purpose and the time that is required to develop an effective strategy. More specifically, businesses who have familiarized themselves with contemporary content marketing practices are now aware that the cultivation of a successful strategy requires time, innovation and a willingness to refine their techniques. So, although marketers and brands may have undergone a process of trial and error in the quest to develop their content marketing strategy, they can use this knowledge to drive improved results in the future. Read more about it...
