One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
There are many benefits to advertisers from precise interest targeting — finding new fans, engaging with a wider pool of Facebook users, recruiting brand evangelists and increasing conversion rates — but one of the biggest benefits that is still being discovered by many advertisers is how precise interest targeting can complement brands’ native advertising strategies.
One of the biggest changes to Facebook’s advertising platform is that the social network isencouraging brands to rely more heavily on paid engagement, instead of relying on organic reach. Facebook recently made some changes to its rules and News Feed algorithm so that a much smaller percentage of people who like brands’ pages will actually see each new post.
Read more about it here.