How to Manage Facebook Pages as a Multi-Unit Brand

How to Manage Facebook Pages as a Multi-Unit Brand

If you are a multi-unit business with locations around the world, you can’t ignore the need for local pages. Here are some tips for managing your global Facebook presence.

For franchise and multi-unit businesses, managing data and pages on Facebook can be a nightmare. Rogue pages, unseen customer complaints, and inaccurate data are just some of the challenges these businesses face every day. For those particular brands with multiple locations throughout the United States and the world, Facebook offers a feature that links the main brand page to all local pages, and helps maintain consistency across all locations. The feature is called “Facebook Locations” and is often referred to as the parent-child integration, with the main brand page being the parent, and the locations being the children.

Whether you want to believe it or not, local pages exist. “Out of sight, out of mind” isn’t an acceptable philosophy in this situation. Local pages can be created by users trying to check in or by Facebook pulling data from various other sources around the Web (e.g., Yelp listings). By taking stock of what’s out there, claiming pages, and cleaning up duplicates you can protect the integrity of your business’ reputation and data, and create a more efficient process for managing pages moving forward.

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