A boutique consultancy dedicated to delivering relevant insights that guide clients through complicated decisions and uncover new ways of thinking.

Ignite is brought to the table when senior level, objective, thought-partners are needed to help provide clarity, focus decision-making & optimize opportunity.

Our business model allows for intimate, hands-on engagements that are flexible & provide meaningful business outcomes.

While Ignite can of course execute basic research, our sweet spot is really those issues that are strategically significant to the organization.

We focus on strategic, high-touch engagements related to…

  • Market dynamics
  • Brand strategy
  • Brand targeting & positioning
  • Brand identity
  • Innovation
  • Concept development
  • Concept evaluation/execution
  • Communication strategy
  • Communication development/evaluation

Specializing in retail, travel, packaged goods, alcohol, technology, financial services & luxury goods segments.

  • Ignite employs a creative range of methods to uncover insights…from traditional focus groups & online surveys to inventive interactive, observational & ethnographic approaches.
  • Emphasis is on driving insights deep into organizations, either up or down, where they can be actioned — use facilitation & workshopping methods to ensure organizational enculturation.

When It Comes to Innovation, Small Ideas Can Mean Big Wins

Let’s do some word association. What’s your first thought when someone talks about “innovation” at your company? You probably think of “ground-breaking changes” and “drastic overhauls.” Gmail, the XBox, Nike Air, the Post-It Note. “We’re gonna make millions…” Yes,...

The No. 1 Challenge to Innovation

The biggest challenge to innovation is not how to generate new ideas and opportunities. It’s how to make innovation a deeply embedded capability in the organization. What usually happens is that companies focus most of their efforts on the front end of innovation – so...

Innovate or Die: The Stark Message for Big Business

Just look at the likes of Woolworths, Polaroid, Alta Vista, Kodak, Blockbuster, Borders… the list goes on. All steamrollered by strings of ones and noughts and changing consumer behaviour. But why are so many big companies so bad at it? “Typically, big...

Innovation Doesn’t Have to Be High Tech

It’s easy to recognize innovation when it comes in the form of a sexy new gadget with an abundance of media buzz. But sometimes, innovation can be small improvements that have a big impact, says Dan Debow, senior vice-president of emerging technologies at...
Shari Allison

Shari Allison

Principal

Shari has spent the past 20 years helping clients refine the way they look at their marketplace, their customers & their business. Co-founder of Ignite in 2011, Shari focuses on challenging convention, redefining context & delivering clarity to client partners. Although she holds advanced degrees in consumer behaviour, Shari’s expertise extends well beyond research & insights to thought-leadership & true strategic-partnership.

(647) 361-7562
shari@ignite-lab.com

Stephen Tile

Stephen Tile

Principal

For the past 30 years Steve has been helping some of the biggest brands refine their target, define their messages and build their businesses. He is a consummate strategist who uses an array of research tools to deliver crisp & meaningful insights that inspire and transform.

(647) 361-7561
steve@ignite-lab.com

Ignite Lab Inc.
40 Eglinton Ave. East
Suite 703
Toronto, ON
M4P 3A2

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