The No. 1 Challenge to Innovation

The No. 1 Challenge to Innovation

The biggest challenge to innovation is not how to generate new ideas and opportunities. It’s how to make innovation a deeply embedded capability in the organization. What usually happens is that companies focus most of their efforts on the front end of innovation – so...
Adidas Turns Around Its Global Brand Strategy

Adidas Turns Around Its Global Brand Strategy

Adidas AG (ADDYY), the German sportswear brand, is revamping its brand strategy. The company will make separate brand teams for each of its sporting categories to achieve greater focus on specific sports, which is expected to stimulate growth in its declining segments...
5 Tips for Building Your Brand in Your Spare Time

5 Tips for Building Your Brand in Your Spare Time

As a business owner, you’ve probably put a lot of time and thought into your brand. You know the purpose of your business and what you hope to accomplish. You understand the mission and values that you’ve put in place going forward, and you’re sure of how you’d like...