by admin | Jul 16, 2014 | Uncategorized
When it comes to our big, beautiful country, a ‘one size fits all’ approach to introducing an international brand just doesn’t work. There are several extremely important factors to consider when entering new terrain, especially one as diverse as ours. But first, a bit of background on our company: First founded in Denmark in 2000 and now headquartered in London, England, Just Eat is the world’s largest and fastest-growing online restaurant and food ordering service and operates in 13 countries worldwide. Canada has grown into one of the largest and fastest growing countries in our international business. Read more about it...
by admin | Jul 10, 2014 | Uncategorized
When my business partner Claire Mazur and I developed the idea for our company, Of a Kind in 2010, establishing our voice was a serious undertaking. We were creating a website to sell pieces from up-and-coming fashion designers and also to tell their stories, and we knew that figuring out how to speak to our audience — not just what to say but also how to say it — would be key in shaping people’s perception of what we were doing and selling. Having come from the world of magazine editorial, cementing that tone was something I was excited to tackle. And though this project was especially crucial to our eCommerce business with its content-heavy approach, really, every company under the sun has to think about the voice and the personality of its messaging — how do you write an Instagram caption or respond to user feedback if you don’t know what your business sounds like? Read more about the 4 ways to nail your brand voice...
by admin | Jul 8, 2014 | Uncategorized
The next wave of Galaxy smartphones and mobile devices cannot come fast enough for Samsung. The electronics giant needs to get its mojo working again. Sales were sluggish during second quarter of 2014 – down 24% from last year — the Seoul, Korea-headquartered company announced in its earnings preview. Operating income of 7.2 trillion won ($7.1 billion) amounted to a two-year low for Samsung – and far below the analyst estimates of 8.1 trillion won. The company will release full earnings at the end of the month. Read more about it...
by admin | Jul 7, 2014 | Uncategorized
Based on the responses I received to last week’s column, it’s clear that bullying is a real problem in our nation’s offices. But I also believe it’s a problem we can overcome. To refresh your memory, I wrote last week about a May 2014 VitalSmarts survey of 2,283 people in which 96 percent of respondents said they had experienced workplace bullying. What’s worse is that the respondents said 89 percent of office bullies had been at it for more than a year, and 54 percent had been exhibiting bad behavior for more than five years. Read more about it...
by admin | Jul 4, 2014 | Uncategorized
A brand is not just a name. It is an asset. Here’s how you can take the first steps toward owning a truly world-class brand. What do the most valuable brands in the country—and in the world—have in common? They have consistent, purpose-driven and meaningful brands. They are treated with care, monitored and controlled, tended to and tightly guarded. In other words, a lot of conscious effort is put into building and preserving the essence of the brand. Sadly, branding isn’t taken seriously enough by many of our small businesses. The reason: far too many entrepreneurs assume that branding is just a matter of choosing a trade name for their products or services. Read more about how to invest in your...
by admin | Jul 3, 2014 | Uncategorized
Stephanie McMahon, the Chief Brand Officer of World Wrestling Entertainment, is a fourth-generation wrestling promoter. Her great-grandfather, Roderick James McMahon, booked boxing and wrestling matches at New York’s Madison Square Garden and started Capitol Wrestling Corporation in 1952. Her grandfather Vince McMahon Sr. took his father’s company over in 1954. Stephanie’s father Vince McMahon bought the family regional grappling business in 1982, built it into the global entertainment company that took in over $500 million in revenue last year, and remains its chairman and CEO. Read more about her social media strategy...