by admin | Jul 2, 2014 | Uncategorized
Facebook communicated “terribly” about a controversial study in which it secretly manipulated users’ feelings, the social network’s chief operating officer Sheryl Sandberg admitted Wednesday. Sandberg’s comments came as British authorities said they would question Facebook over the experiment to see whether it broke privacy laws. Read more about this study and the terrible communication gaffe...
by admin | Jul 1, 2014 | Uncategorized
“I just can’t get through to them. They just won’t listen.” Have you ever said this or has someone said it to you? Communication is perhaps the single biggest drain on workplace productivity. Consider the following statistics: • Miscommunication can cost an organization 25 percent to 40 percent of its annual budget, according to estimates from Manchester Cos. • It’s estimated that 14 percent of each work week is wasted as a result of poor communication. • A study of more than 2,000 senior executives and managers in the U.S. found that 94 percent identified “communicating well” as the most important skill for executives and managers to have to be successful today and tomorrow. Read more about overcoming the 7 barriers to communication...
by admin | Jun 30, 2014 | Uncategorized
SAP has come a long way since it launched the SAP Business Trends space nearly three years ago. Our unique process of cultivating employee brand journalists on this thriving space and broadcasting the “best of” stories to our sister sites, SAPVoice on Forbes and theSAP News Center, is now recognized as an “elite” industry best practice (See recent Contently piece: “No Great Speeches to Empty Rooms: Inside an Elite Content Distribution Strategy). Judging from the reaction of recent events I’ve been asked to participate in, the industry-at-large is surprised by our success and curious to learn how we create killer content. Read more about why brand journalism is a killer content strategy...
by admin | Jun 27, 2014 | Uncategorized
There was a time not long ago that many consumers wouldn’t have associated Popeyes with Louisiana. “We were missing the opportunity the brand had, which is Louisiana,” said Popeyes Chief Brand Experience Officer Dick Lynch, noting there was “spotty awareness” for the chain throughout the U.S. just five years ago. As it turned out, that heritage was the point of differentiation the chain needed to help fight stagnating sales and declining traffic. To communicate those roots, Omnicom’s GSD&M created the chain’s spokeswoman, Annie, played by actress Deidrie Henry. She allowed Popeyes to simultaneously advertise new products and highlight the brand’s heritage, Mr. Lynch said. “When Annie is talking, she is characterizing [Popeyes] as being from Louisiana, so we don’t have to spend time convincing people we’re different, because Louisiana is differentiation enough [in the chicken category].” Read more about Popeyes and their new brand identity...
by admin | Jun 25, 2014 | Uncategorized
Social listening has become an important facet of every brand’s digital strategy. With the world moving online increasingly, its importance cannot be overstressed. In this article we take the views from a few social media experts on the do’s and don’ts when it comes to social listening. Read more about social listening and its value...
by admin | Jun 2, 2014 | Uncategorized
Communication in our culture has taken on not just the rhetoric of war but the psychology of battle. Props to Paltrow for saying so. As a reward for her attempt to depict the consequences of online commenters, Gwyneth Paltrow has become their latest victim. In a now-infamous impromptu speech, Paltrow told a tech conference… well, something about online hate and real-life war. “[I]t’s a very dehumanizing thing,” she lamented. “It’s almost like how, in war, you go through this bloody, dehumanizing thing, and then something is defined out of it.” Read more about what Gwyneth Paltrow had to say about communication being turned into a weaponized battlefield...
