SAP has come a long way since it launched the SAP Business Trends space nearly three years ago. Our unique process of cultivating employee brand journalists on this thriving space and broadcasting the “best of” stories to our sister sites, SAPVoice on Forbes and theSAP News Center, is now recognized as an “elite” industry best practice (See recent Contently piece: “No Great Speeches to Empty Rooms: Inside an Elite Content Distribution Strategy).
Judging from the reaction of recent events I’ve been asked to participate in, the industry-at-large is surprised by our success and curious to learn how we create killer content.
Read more about why brand journalism is a killer content strategy here.
