by admin | May 23, 2014 | Innovation, Uncategorized
Even though it didn’t have any major new models to announce, Ford (NYSE: F ) had a big presence at last month’s New York International Auto Show. Ford celebrated the 50th anniversary of the original Mustang’s debut by unveiling a commemorative model — and with an epic stunt at the Empire State Building. The company also showed off its refreshed-for-2015 Focus, and many key Ford executives were on hand. Those executives included Ford’s Chief Operating Officer, Mark Fields. Fields opened the New York show’s media days with a keynote speech that framed the show as a showcase of innovation. Fields’ speech keyed off of the 1964 World’s Fair — where the original Mustang was unveiled, and which Fields attended as a small child — to talk about innovation, the characteristics of innovative companies, and how Ford is looking to the future of transportation. It was a fascinating speech, one that got even more fascinating with last week’s announcement that Fields will soon succeed Alan Mulally as Ford’s President and Chief Executive Officer. Read more about how the new Ford Motor Company CEO is going to successfully drive innovation...
by admin | Apr 30, 2014 | Uncategorized
Last March, YouTube recently held its second Brand Partner Program, which was attended by major brands like Ford, AT&T, Samsung and Visa. The three-day boot camp was held at the YouTube Creative Space in Los Angeles, and was organized to “treat advertisers like content creators,” according to Jamie Byrne, Director of Content Strategy at YouTube and overseer of the program. The Brand Partner Program aims to help brands execute and improve their strategies when it comes to creating video content that end up on their YouTube pages. Read more about this YouTube ad school and how it teaches brands to execute the perfect content strategy...
by admin | Apr 7, 2014 | Uncategorized
To many people innovation is seen as the key to getting the economy moving, creating jobs and solving the energy crisis. It’s harder to define exactly what innovation is, how it happens and whether it actually translates into economic growth. Last month I attended the EU’s flagshipInnovation Convention in Brussels , a huge event formally opened by José Manuel Barroso accompanied by the Dutch Prime Minister Mark Rutte, with the Commissioner Maire Geoghegan Quinn also in attendance. Read more about an effective way to innovate to drive economic growth...
by admin | Mar 28, 2014 | Uncategorized
“People don’t take me seriously because I’m a girl,” I said to a friend about the computer science graduate seminar we were taking my junior year of college. “People don’t take you seriously because you talk like a Valley Girl,” he said. Subtlety was not his strong suit, but he had a point. I sounded like I belonged at the mall in Los Angeles, not in a computer science class at Harvard. What a revelation: People discriminated against me not because of my gender, but because of behaviors associated with my gender. Since then, as I am often the only woman in the room at work, I have learned to adapt my behaviors to be taken more seriously. Of course, it would be ideal if people accepted women as they were, but expectations and biases do not change overnight. In the meantime, here are some lessons I have learned during the many years of my PhD program in computer science, a field that is only 20% women. Find out more about these effective communication tips for women...
by admin | Mar 14, 2014 | Uncategorized
Esurance’s Super Bowl sweepstakes got a lot of attention, but the company’s marketing strategy uses technology in unique ways in the insurance industry. VP of customer experience and communications Lisa Ward explains how the company’s myriad partnerships and adoptions combine on a larger brand strategy. Find out what Lisa Ward had to say about Esurance’s brand positioning...
by admin | Dec 30, 2013 | Uncategorized
Duffy & Partners has designed the new brand language and packaging system for Hallmark. The design is collaboration between Hallmark’s in-house design team and Duffy & Partners. With a brand new expression and tagline in hand, Life Is A Special Occasion, Hallmark turned to Duffy to help interpret the new visual expression into a packaging solution. Read More About the Changes...
