by admin | Dec 25, 2013 | Uncategorized
It’s been a tough couple of years for Monster. The audio cable company was in a coveted position as the decade began after launching what became the hottest headphones on the market, Beats by Dre. The audio devices had hip-hop/production legend Dr. Dre as a namesake and soon became synonymous with headphone chic. Celebrities like LeBron James, Diddy, Lady Gaga and Justin Bieber launched their own signature Beats by Dre Lines, and a host of other performers, athletes and entertainers became unofficial representatives as the most famous faces on the planet sported Beats on their ears. Read More about the Brand Rebuild...
by admin | Nov 11, 2013 | Uncategorized
Yesterday, Yelp co-founder and CEO Jeremy Stoppelman did a Reddit Ask Me Anything (AMA). It was a little unusual for a few reasons. One, you don’t see too many CEOs of large public companies take questions on Reddit from the public. And two, things got pretty contentious pretty quickly, with a barrage of questions about review manipulation and alleged shady sales tactics. Read...
by Ignite Lab | Sep 25, 2013 | Uncategorized
Yelp might have to reconsider its classic slogan, “Real People. Real Reviews.” Sure, the people might be real, but apparently one-fifth of all the reviews are big, fat phonies. The number of fake reviews on Yelp rose to 20% in 2013 from only 5% in 2006, according to a new report out of Harvard Business School. The study, which we found on Market Watch, comes hot on the heels of The New York Attorney General’s bust of 19 companies that specialize in publishing fraudulent online reviews, a process called “astroturfing.” Read...
by Ignite Lab | Aug 6, 2013 | Uncategorized
With some of the best news gatherers in journalism on staff, it was a surprise that the owners of The Washington Post were able to keep their sale of the paper a secret. But there were plenty of shocked expressions at the company’s headquarters on Monday when members of the Graham family announced that Jeff Bezos, the founder of Amazon, had purchased the venerable publication for $250 million. Read...
by Ignite Lab | Aug 6, 2013 | Uncategorized
Paris-based Publicis and New York-based Omnicom are combining to create the world’s largest advertising company in what they are calling a “merger of equals.” But sooner or later, one company in such arrangements usually gets the upper hand. How that plays out will affect the deal’s chances of passing muster with antitrust regulators and other government officials. Read...
