A boutique consultancy dedicated to delivering relevant insights that guide clients through complicated decisions and uncover new ways of thinking.

Ignite is brought to the table when senior level, objective, thought-partners are needed to help provide clarity, focus decision-making & optimize opportunity.

Our business model allows for intimate, hands-on engagements that are flexible & provide meaningful business outcomes.

While Ignite can of course execute basic research, our sweet spot is really those issues that are strategically significant to the organization.

We focus on strategic, high-touch engagements related to…

  • Market dynamics
  • Brand strategy
  • Brand targeting & positioning
  • Brand identity
  • Innovation
  • Concept development
  • Concept evaluation/execution
  • Communication strategy
  • Communication development/evaluation

Specializing in retail, travel, packaged goods, alcohol, technology, financial services & luxury goods segments.

  • Ignite employs a creative range of methods to uncover insights…from traditional focus groups & online surveys to inventive interactive, observational & ethnographic approaches.
  • Emphasis is on driving insights deep into organizations, either up or down, where they can be actioned — use facilitation & workshopping methods to ensure organizational enculturation.

Build a Movement, Not a Brand

Crowds are never a good thing for business unless it’s outside your front door. How do you stand out in today’s tech drenched smartphone in hand world full of noisy content? Most of you have a muddled go to market strategy blending/borrowing from competitors, what...

Prevent Your Strategy Offsite From Being Meaningless

I was facilitating the two-day executive offsite of a mid-sized technology company. The goal of the meeting was to solve major issues and identify potential opportunities that would guide their efforts, as a company, for the next year. We were halfway through the...
Shari Allison

Shari Allison

Principal

Shari has spent the past 20 years helping clients refine the way they look at their marketplace, their customers & their business. Co-founder of Ignite in 2011, Shari focuses on challenging convention, redefining context & delivering clarity to client partners. Although she holds advanced degrees in consumer behaviour, Shari’s expertise extends well beyond research & insights to thought-leadership & true strategic-partnership.

(647) 361-7562
shari@ignite-lab.com

Stephen Tile

Stephen Tile

Principal

For the past 30 years Steve has been helping some of the biggest brands refine their target, define their messages and build their businesses. He is a consummate strategist who uses an array of research tools to deliver crisp & meaningful insights that inspire and transform.

(647) 361-7561
steve@ignite-lab.com

Ignite Lab Inc.
40 Eglinton Ave. East
Suite 703
Toronto, ON
M4P 3A2

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