Data-driven and digital. Omnichannel and always-on. Mobile and social (mocial?).
If marketers can feel overwhelmed by the complexity and pace of our ever-evolving digital world (or at least by the jargon), imagine how a customer feels when seeking to connect.
Customer loyalty has long been a challenge for even the most dedicated consumer brands. Losing a long-time customer is often times the result of failing to meet an expectation of some sort, but here’s the rub: It hasn’t been easy to discern what customers want and expect from you and your brand. If it were that simple, after all, then every business would be jumping on the bandwagon to success.
It’s up to you, the marketer, to know the individuals that comprise your market and to make it easier than ever for them to buy into the experience of your brand. That’s why a data-driven approach—to relate with, reward, and retain your customers is so vital.
Read more about brand love here.
