The Kellogg School of Management at Northwestern University announced today key milestones in its Envision Kellogg plan for transformation, including a new brand strategy focused on “inspiring growth.” This theme encapsulates what Kellogg has accomplished over the past four years and provides a beacon for where the school is headed.
“Growth has long been the imperative and continues to be the biggest challenge that every organization faces,” said Kellogg Dean Sally Blount. “But the rules have changed since 2000. Bigger is not always better. Sometimes growth means pulling back to attain greater clarity and focus. Our ‘inspiring growth’ brand strategy highlights the important dual meaning of the English word ‘growth’ – both in terms of increasing economic value and increasing self-knowledge and insight.”
Read more about the Kellogg School of Management here.