For the entrepreneur, the art of communication is a key to inform, inspire and engage investors, employees and customers. Communication is where change begins. Culture is where movements are born.
When you focus solely on the how-to of communication (“7 Social Media Essentials!”) and neglect the foundation, you miss an opportunity to create a culture of communication.
1. Be strategic to communicate purpose. Stephen Covey declared: “Begin with the end in mind.” You’ve got the long view and the big picture. Be certain everyone else knows how you plan on getting there. Vision aligns your purpose and mission. Culture aligns your vision and values.
Remember, the clarity of your purpose is realized by the directness of your strategy. Strategy and focus tell your team and customers that you know where you’re headed and how you will get there. People want to belong to a cause, join a movement and work toward a vision that has clearly defined purpose and actionable strategy.
Read more about these 4 dimensions of communication here.