I googled “personal branding” today and got nearly two million results. When I started my personal branding business, Reach Personal Branding, almost 15 years ago, few people knew what personal branding was, and even fewer were interested in building their brand. Today, as Google results reveal, there’s lots of talk about personal branding, and virtually every career-minded professional understands its importance. Personal branding helps you find a new job, get promoted, open clients’ doors, increase business success, and enhance your happiness at work every day. And it helps you do your job better – regardless of your role.
Today, most major corporations have programs to help their employees uncover and build their brands to increase engagement, performance, satisfaction and retention. Yet, despite this high awareness of personal branding, misconceptions persist. In this article I share with you the personal branding basics from my latest book, Ditch. Dare. Do! – what you need to know so you can use the power of personal branding to fully energize and maximize your career. Personal branding is as easy as 1-2-3:
Read more about the 3 easy steps here.
