by admin | Oct 14, 2014 | Brand strategy
Even as we get ready to usher in 2015, PR pros and marketers alike continue to struggle with the best ways to use social media in a successful campaign strategy. Social is now (hopefully) considered crucial for any business or brand that wants to be seen — after all, it’s where your audience heads for information, to ask questions and to be heard. But that’s just your own shared media. So how can you make social work for your brand using influencers outside of your organization? Make the Pitch: We’re in PR, right? There’s nothing wrong with reaching out to the influencers you have developed relationships with, and letting them know of the great new products or services your brand has to offer. Tell them why it matters to their audience and give them all the information they’ll need for a write up or an interview. Pro tip: Consider giving them a couple of pre-written tweets with pertinent information included, which they can easily share. The easier you make it for them to help you, the more likely they are to do so. Read more about it...
by admin | Oct 13, 2014 | Brand strategy
The decision to rebrand should be weighed carefully, as it can be a complicated and challenging overhaul for any company. Before you even think about altering your current brand, make sure you ask yourself: Who are you as a brand? What are you best known for? Does that mesh with your expectations of how you want to be perceived? Rebranding isn’t a “fix” if you don’t know what is broken or why. Once you’ve decided to take the plunge, there’s both an art and a science to getting it right. Here are a few tips from my experiences branding and rebranding several billion-dollar companies that can help companies of any size, miniscule or mammoth, successfully tackle the process: 1. Rally the internal forces to win the external war. Although rebranding typically focuses on winning over the outside world, it’s just as important to capture the hearts and minds of those within your organization. (It is my belief that brand ambassadors start from the inside.) Read more about it...
by admin | Oct 13, 2014 | Brand strategy
Top brands receive high leverage from social media marketing and internet companies are getting highly interested on how they pull it off. By social media marketing, a brand or business is able to build its popularity by increasing its website presence and growing the number of its followers using the social media. There are many marketing tricks employed by many businesses in order to increase their website traffic and ranking by using the social media influence. Here’s how top brands are able to use social media for impressive marketing and profitable leverage. 1. Red Bull Social Media Campaign Social media is responsible for the profit earned by Red Bull in 2012, selling about 5.2 billion cans of its energy drinks. It launched a marketing campaign that leverages on its buyer persona. On its website, thrill seeking athletes were featured, including race car drivers. Its social media campaign kicked off by launching on its Facebook page the upcoming thrilling events of playing addicting games and featuring on its Twitter page a photo of the week contest that gets the viewers talking, sharing and engaging with the Red Bull brand. It also featured the experience and adventures of heroes on an adrenaline pumping action on the Red Bull TV that is optimized by an app to accommodate more viewers and followers. What makes this top brand fare well in its social media marketing campaign is knowing their target audience to be likely engaged with their brand and will be interested in using their products. The social media campaign is not all about the Red Bull drink, but leveraging on the interest of...
by admin | Oct 10, 2014 | Brand targeting & positioning
What vibe is your brand emitting? Does it represent the awesome sauce of YOU? It’s important to be conscious and deliberate about putting forth an authentic brand identity especially when you want to get noticed by TV producers or potential employers. Your brand identity is not about what you do, it is about how you do what you do, what makes you unique and what it means to you and others. Your brand identity gives us hints about the type of experience we will have with you. Read more about it...
by admin | Oct 10, 2014 | Communication development/evaluation
Twitter and other social media platforms are great ways to keep in touch. What started as a purely personal platform for people to re-connect with friends and family has today become a marketing tool for business, small and large. Businesses are literally hustling up to get attention on social media platforms and leave their mark on people. There is no doubt that Twitter is a great marketing tool for businesses and taking the right steps is the only way to get noticed. But what are these right steps? In this article we will be looking at a few great ways to use Twitter for marketing. 1# Focusing on How To Use Search Results Search function on Twitter works in a slightly different manner. For example when we type keywords in a search engine, we get any/all results related to the words used. You would expect the same for Twitter however this isn’t the case. Twitter lists results when ‘all’ the keywords are present in a single tweet. Now, that’s not very helpful, isn’t it? To avoid this you can use ‘the/or’ in between keywords while searching on Twitter. The use of these words tells Twitter that you are searching for one or the other term from the keywords. Read more about it...
