Branding experts say the decision by security researchers to give the Heartbleed technology security vulnerability a visual brand identity was a clever way of raising its profile globally, and compare its effectiveness to the Y2K millennial bug.
The severe CVE-2014-0160 flaw, which effects software used to secure communications on millions of websites worldwide, was discovered by the security research team at Codenomicon on 3 April. Just days later, the team christened the bug ‘Heartbleed’, designed a logo, and created a dedicated website explaining the seriousness of the issue in general terms, as well as how organisations can deal with it.
Read more about the brand lessons learned from the ‘Heartbleed’ security flaw here.
