A small storage room stuffed with torn-up mattresses in the Doral headquarters of Carnival Corp. offers a glimpse into the evolution of the mammoth cruise company.
In an effort to create the most comfortable and durable beds for the operator’s 101 ships, a global sourcing manager at the corporate office has ripped open mattresses from across the company’s 10 brands to see exactly how they deteriorate.
Using that information and carefully mined customer feedback on beds, Carnival Corp. and its brands are working with manufacturers to come up with ideal cruise ship mattresses — and then order directly for all the lines, cutting out distributors and getting a better deal for the mass purchase.
Read more about how Carnival shifted strategy without losing brand identities here.
