If you run or are part of a business, chances are you already have some sort of social media presence, as well as a pretty effective recruitment strategy.
But what if I told you that, by bringing these two elements together, you could improve your recruitment ten times over?
Making sure that potential candidates view your company and work ethic in a positive light when checking you out online might just be the difference between them applying for that role or not.
Some big brands have already taken to social media to promote themselves as an employer people should aspire to work for, and there’s no reason why you can’t do the same, no matter how large or small your business is.
This social promotion approach isn’t so much recruitment as it is marketing, but it will encourage candidates to want to work for you without you having to sell a role again and again.
With this in mind, I’ve come up with a few tips on how you can use social media to promote your employer brand.
Read more about these five tips on using social media for effective brand promotion here.
