Completing your weekly shopping trip used to mean going to one store and purchasing the one brand of tomato sauce offered. Today, consumers are bombarded with a plethora of decisions before they even write up their grocery list, from hitting up the health food store or the supercenter to going with the tired and true name brand of the generic store brand products.
Consumer trends have always shaped grocery shopping. When we wanted more options we created supercenters, when we wanted healthy foods we created health-food stores. And the evolution of grocery shopping doesn’t appear to be letting up anytime soon, Business Insider reports.
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