by admin | Apr 24, 2014 | Brand strategy
Social media – everyone’s doing it, but few brands get it right. As with most things in life, everyone has an opinion, and the majority of them aren’t necessarily right. Your approach to social media channels is crucial, and should be constantly monitored and tweaked according to your market’s response. If you’re looking for some fail-safe social media tips, you’ve come to the right place. If your content is unoriginal or boring, forget about it Your content plays the crucial role of showcasing your brand to the public, which means it’s absolutely imperative that you’re creating original content that people want to share. Crafting content that resonates with your audience relies on knowing what makes them tick. If you’re able to consistently produce posts that are engaging and of use, people will naturally want to share it – organically increasing your reach and influence. Remember that images count as content too, and the inclusion of them significantly up the ‘shareability’ of a post. Find out more about the remaining social media tips...
by admin | Apr 23, 2014 | Brand strategy
Last year, the decision makers at Rolex decided the time was right for a shakeup. Unlike with most “shakeups,” however, there wouldn’t be widespread corporate reorganization, and scores of merchandise wouldn’t be cut. Instead, Rolex executives decided that it was time for the company to launch its first branded Facebook page, a herculean leap for a brand that has, for decades, closely monitored its reputation and only made tweaks — in both its watches and marketing strategies — after subjecting them to significant scrutiny. Find out more about how Rolex has developed an effective brand strategy for the digital age...
by admin | Apr 23, 2014 | Communication development/evaluation
You’ve scrutinized what you plan to say. You’ve mentally calculated every word that will comes out of your mouth in that big meeting, pitch, or presentation. That’s good – that’s the ante to play. But you’re only going to be 7% effective in your communication. Not to be blunt, but 7% isn’t going to get you that prized customer, deep-pocketed investor or key buyer – in fact, 7% won’t get you anything since we live in a world where results are often binary. So where does the other 93% come from? The author of Silent Messages, Dr. Albert Mehrabian, determined that 38% of your communicative effectiveness is deemed by certain vocal elements aside from words, while 55% comes from nonverbal elements entirely. Even if the math isn’t exactly accurate, the fact of the matter is that the vast majority of your communication style is not related to what you’re actually saying. Let’s look at each sub-section to read between the lines. Find out more about how to improve your communication by up to 93%...
by admin | Apr 22, 2014 | Communication development/evaluation
Which is more important: to communicate in a second language or to test well? Often in language education, skirmishes break out among parents, teachers — and even the students themselves — over this thorny question. Of course, being able to do both is the ideal, but how can we as learners and teachers ensure we keep a healthy balance between social and academic language acquisition? Linguist Jim Cummins believes that these two types of learning and the skills they involve are separable: On one side of the fence are social language skills, which are needed to communicate within society; on the other are academic language skills — those needed to succeed in a classroom or on an exam. Social language skills do not require any specialized vocabulary, Cummins argues, and often comprehension is aided by the context of the social situation. For example, a child in a playground or a university exchange student at a party would rely on various nonverbal social clues when seeking to understand and respond appropriately to a specific situation. Read more about teaching and testing for communication...
by admin | Apr 22, 2014 | Communication development/evaluation
Beyond specialized knowledge, employers today are interested in prospective employees’ ability to work as part of a team, their aptitude for critical thinking and their communication skills. No mater the area of work, these abilities are essential to success. A good example of such a career is journalism. And a good example of a person whose career has depended on these skills is Steve Jankowski. Jankowski, who was born in Rolla, Mo., obtained his bachelor’s degree in mass communications at Southern Illinois University Edwardsville. Today he is the director of alumni affairs and executive director of the SIUE Alumni Association. But his original goal was a career in broadcasting. Find out more about why communication is essential to career success...
