Last year, the decision makers at Rolex decided the time was right for a shakeup.
Unlike with most “shakeups,” however, there wouldn’t be widespread corporate reorganization, and scores of merchandise wouldn’t be cut.
Instead, Rolex executives decided that it was time for the company to launch its first branded Facebook page, a herculean leap for a brand that has, for decades, closely monitored its reputation and only made tweaks — in both its watches and marketing strategies — after subjecting them to significant scrutiny.
Find out more about how Rolex has developed an effective brand strategy for the digital age here.
