by admin | Apr 21, 2014 | Innovation
Samsung Electronics is marking its 45th anniversary today by opening the Samsung Innovation Museum in Suwon, South Korea. “The Samsung Innovation Museum brings together some of the true historical masterpieces of electronics innovation,” said CEO Kwon Oh-hyun at the opening event. “These inventions laid the technological foundation that allowed us to develop and refine products that enhance lives today. The museum gives visitors an opportunity to see where we’ve come from and also see where Samsung draws inspiration from to continue to create category defining products.” Find out more about this Samsung museum...
by admin | Apr 21, 2014 | Innovation
Horace Dediu is trying to convince us all to accept a new word of his creation, innoveracy, to aid in explaining new products like Apple’s AAPL +1.14% iPhone. Truly ground breaking new products, ones that are different from novelty, creation and invention. And there’s much to like in at least part of his argument. For example, the insistence that inventions and or innovations need to pass the market test so that we can find out whether they truly are adding value. However, the coinage will make economists a bit twitchy (and possibly etymologists too) for we already use “innovation” in economics in two different ways. Of course, being economists the word is used in two contradictory ways as well, dependent upon context. Read more about how you can use the iPhone to differentiate between invention and innovation...
by admin | Apr 18, 2014 | Brand strategy
Taco Bell’s image has completely changed for the better. The brand was once called Taco Hell and known for cheap food with poor quality. But Taco Bell has become a social-media sensation in recent years. Customers, many in high school and college, proudly post photos of their Taco Bell meals to Twitter and Instagram. We spoke with Taco Bell’s chief marketing officer, Chris Brandt, about the two major changes the company has implemented to transform its brand. Read more about Taco Bell’s brand strategies and how they transformed this brand...
by admin | Apr 18, 2014 | Brand strategy
Brand strategy pioneerMegan Kent is blazing the branding trail once again by marrying the latest findings in neuro and behavioral science with marketing to create a new model of brand strategy that forms the strongest emotional connections possible between brands and their customers. According to Kent, it turns out there’s a whole new way to think about brand strategy in the marketplace today – and it’s by appealing to the FEELING, not the THINKING, brain. Kent is launching her new company, Megan Kent Branding Group, to make actionable the exciting principles she has uncovered. Her company’s own branding line is “Creating brands that appeal, instinctively.” Find out more about this brand strategist and her future plans...
by admin | Apr 17, 2014 | Brand strategy
The good news about Twitter is that even though it went public in 2013, it didn’t jump the shark as many had predicted. Instead, the network has continued to grow, with an increased focus on the sophistication of its advertising platform. One recent article from AdWeek provided interesting analysis about the intersection of video and data on Twitter. Technologically, they’ve continued to innovate with the launch of Twitter cards, leading to more media rich user experiences. Find out more about building an effective Twitter strategy...
