Taco Bell’s image has completely changed for the better.
The brand was once called Taco Hell and known for cheap food with poor quality.
But Taco Bell has become a social-media sensation in recent years. Customers, many in high school and college, proudly post photos of their Taco Bell meals to Twitter and Instagram.
We spoke with Taco Bell’s chief marketing officer, Chris Brandt, about the two major changes the company has implemented to transform its brand.
Read more about Taco Bell’s brand strategies and how they transformed this brand here.
