“Colors and color combinations create moods and feelings, consciously and unconsciously,” says Kate Smith, president and chief color expert at Sensational Color, a color consulting firm in Ashburn, Virginia. Check out Smith’s tips for using the psychology of color effectively at events.
1. Clearly name the message or mood you want guests to experience at your event, and use color to support it. “If the message isn’t clear, color can’t make it work,” Smith says. “Color is wonderful, but it’s not a miracle.”
Read more about the remaining 7 tips for using color to communicate an event’s message here.
