HTC Corp. (TPE:2498) made a rather bold move this week, poaching former Samsung Electronics Comp., Ltd. (KRX:005930) (KRX:005935) U.S. mobile marketing chief Paul Golden. Mr. Golden helped round up the talents of 72andSunny, leading to a highly effective series of parodies mocking Apple, Inc. (AAPL) “fanboys”, a campaign that emails recently made public in court reveal had Apple’s top executives very rattled.
I. Fresh Blood
In his profile on LinkedIn Corp.’s (LNKD) internet resume hub, Mr. Golden cites one of his chief accomplishments during his 2008-2012 stint at Samsung Electronics as:
- Created and launched the highly successful Galaxy brand for Samsung.
Paul Golden will report directly to HTC chairwoman Cher Wang. It’s unclear how he will share responsibilities with HTC’s current chief marketing officer Benjamin Ko. But it seems obvious HTC needed help.
Read more about this smart business move here.
