by admin | May 19, 2014 | Brand targeting & positioning
Starting Monday, Univision Mobile will offer customers monthly plans that include 100 minutes of international calling to eight countries in Latin America, including Mexico, and unlimited text messaging to phone numbers in more than 200 countries around the world. With the help of Univision’s well-known brand and marketing muscle, T-Mobile hopes to tap into the Latino market of nearly 56 million Americans. The Latino market represents the fastest-growing demographic in the U.S. and includes some of the most active smartphone users. Nielsen said Thursday that 77% of Latinos own a smartphone, nearly 10 percentage points higher than the national average. They also spend more time watching digital video and use more data, and are adopting smartphones at a much quicker rate, Nielsen said. Mike Sievert, T-Mobile’s chief marketing officer, said Latinos are among the most influential groups in the country and “deserve wireless tailored to their interests and needs.” Read more about the launch of this new wireless brand targeting...
by admin | May 8, 2014 | Brand targeting & positioning
At first glance, Instagram doesn’t seem like a powerhouse lead generator. The photo-sharing app, which allows you to add filters, descriptions, locations and hashtags to pictures taken on a mobile device, is great for brand discovery and engagement. But marketers can’t include clickable buy links in their product posts, as they can on other sites like Facebook, Twitter and Pinterest. And yet, Instagram has been described as “the world’s most powerful selling tool.” A recent Forbes article noted that user-generated photos with branded products, as well as Instagram’s sponsored posts, help to boost consumer reach, recall and awareness, and, ultimately, lead to sales conversion. Read more about these five steps to developing an effective Instagram strategy...
by admin | May 7, 2014 | Brand targeting & positioning
After more than a decade of trying to figure out the ins and outs of social media, it’s pretty clear that people mostly share only what interests them. So how is it that employees usually hesitate to share their companies Facebook or Twitter posts? Simple—they’re not involved or inspired. Most of them are far happier to share family photos or memes that relate to their likes (or dislikes) or articles relating to something they feel passionate about. You can’t force employees to share something that doesn’t feel right for them to share. But if you involve them in the process and inspire them wisely by producing content most of them can’t resist, you can easily create a team that doubles or triples the size of your marketing staff. Read more about the five tips that inspire employees and amplify your brand...
by admin | Apr 25, 2014 | Brand targeting & positioning
HTC Corp. (TPE:2498) made a rather bold move this week, poaching former Samsung Electronics Comp., Ltd. (KRX:005930) (KRX:005935) U.S. mobile marketing chief Paul Golden. Mr. Golden helped round up the talents of 72andSunny, leading to a highly effective series of parodies mocking Apple, Inc. (AAPL) “fanboys”, a campaign that emails recently made public in court reveal had Apple’s top executives very rattled. I. Fresh Blood In his profile on LinkedIn Corp.’s (LNKD) internet resume hub, Mr. Golden cites one of his chief accomplishments during his 2008-2012 stint at Samsung Electronics as: Created and launched the highly successful Galaxy brand for Samsung. Paul Golden will report directly to HTC chairwoman Cher Wang. It’s unclear how he will share responsibilities with HTC’s current chief marketing officer Benjamin Ko. But it seems obvious HTC needed help. Read more about this smart business move...
by admin | Apr 24, 2014 | Brand targeting & positioning
If you run or are part of a business, chances are you already have some sort of social media presence, as well as a pretty effective recruitment strategy. But what if I told you that, by bringing these two elements together, you could improve your recruitment ten times over? Making sure that potential candidates view your company and work ethic in a positive light when checking you out online might just be the difference between them applying for that role or not. Some big brands have already taken to social media to promote themselves as an employer people should aspire to work for, and there’s no reason why you can’t do the same, no matter how large or small your business is. This social promotion approach isn’t so much recruitment as it is marketing, but it will encourage candidates to want to work for you without you having to sell a role again and again. With this in mind, I’ve come up with a few tips on how you can use social media to promote your employer brand. Read more about these five tips on using social media for effective brand promotion...
by admin | Apr 1, 2014 | Brand targeting & positioning
Think you work with everyone? Think again. You need to know EXACTLY who your target client is in order to save money and time on your marketing. Learning about your target market is not a luxury for when you get some extra time. It is essential to your business success! You’ll earn more and be able to line up future events easier when you nail who your target client is. Believe it or not, knowledge of your target audience affects everything from your social media campaign to the way you bill customers. There are many reasons to know your target market. Here are three of the most important ones. Read more about how you can minimize your brand’s target market...
