After more than a decade of trying to figure out the ins and outs of social media, it’s pretty clear that people mostly share only what interests them. So how is it that employees usually hesitate to share their companies Facebook or Twitter posts?
Simple—they’re not involved or inspired. Most of them are far happier to share family photos or memes that relate to their likes (or dislikes) or articles relating to something they feel passionate about. You can’t force employees to share something that doesn’t feel right for them to share. But if you involve them in the process and inspire them wisely by producing content most of them can’t resist, you can easily create a team that doubles or triples the size of your marketing staff.
Read more about the five tips that inspire employees and amplify your brand here.
