Starting Monday, Univision Mobile will offer customers monthly plans that include 100 minutes of international calling to eight countries in Latin America, including Mexico, and unlimited text messaging to phone numbers in more than 200 countries around the world.
With the help of Univision’s well-known brand and marketing muscle, T-Mobile hopes to tap into the Latino market of nearly 56 million Americans.
The Latino market represents the fastest-growing demographic in the U.S. and includes some of the most active smartphone users. Nielsen said Thursday that 77% of Latinos own a smartphone, nearly 10 percentage points higher than the national average. They also spend more time watching digital video and use more data, and are adopting smartphones at a much quicker rate, Nielsen said.
Mike Sievert, T-Mobile’s chief marketing officer, said Latinos are among the most influential groups in the country and “deserve wireless tailored to their interests and needs.”
Read more about the launch of this new wireless brand targeting here.
