At first glance, Instagram doesn’t seem like a powerhouse lead generator. The photo-sharing app, which allows you to add filters, descriptions, locations and hashtags to pictures taken on a mobile device, is great for brand discovery and engagement. But marketers can’t include clickable buy links in their product posts, as they can on other sites like Facebook, Twitter and Pinterest.
And yet, Instagram has been described as “the world’s most powerful selling tool.” A recent Forbes article noted that user-generated photos with branded products, as well as Instagram’s sponsored posts, help to boost consumer reach, recall and awareness, and, ultimately, lead to sales conversion.
Read more about these five steps to developing an effective Instagram strategy here.
