by admin | Jan 28, 2014 | Brand identity
Two to three years ago, some people were talking about the death of the brand website. The seemingly unstoppable rise of Facebook and the promise of spreading content across the social graph from brand Facebook Pages was an attractive elixir for many marketers. Fast forward to today and we have a very different scenario. The brand website has never been more important. Websites are now being re-invented as the primary social hub for a brand. It is now no longer good enough to push people to a brand Facebook page for the social experience and websites are not just destinations to be found with search engines. We are now entering an era of the social website. Find out more about improving your brand identity through your website...
by admin | Jan 22, 2014 | Brand identity
The Lobster Council of Canada plans to develop a new Canadian lobster brand for use in both domestic and international markets. The brand will be defined by focusing on lobsters superior quality, delicious taste and year-round availability. Read more about the new brand identity...
by admin | Jan 21, 2014 | Brand identity, Brand strategy
When it comes to content these days, everyone’s a curator. Listicles and celebrity stories, controversial headlines and repurposed – these can all generate easy traffic. But what really draws the eyeballs and leads to brand boost and increased loyalty is that original piece of content with a fresh perspective. The problem is that quality and originality are hard. But hard doesn’t mean impossible and, with the right roadmap, any brand can make content that’s original, inventive and sticky. Read more about building your band with quality, engaging content...
by admin | Jan 20, 2014 | Brand identity, Brand targeting & positioning
With the economy on the upswing and the coast seemingly clear following the financial crisis, JP Morgan Chase launched a campaign last May around the tagline “So you can” under its first chief marketing officer, Claire Huang. But after 2013 ended with a flurry of settlements with regulators that added up to more than $20 billion for the year, Ms. Huang, who joined from Bank of America in September 2012, is out and the largest US bank is turning to longtime insider Kristin Lemkau to steer its image. Find out more about her plans to revamp the brand identity and overall brand image of JP Morgan Chase here....
by admin | Jan 15, 2014 | Brand identity
Black & Decker introduced a new global brand identity for its consumer branded power tools, outdoor power equipment and home products. The new identity (BLACK+DECKER) modernizes one of the most recognizable brands in the world through a simplified and focused redesign. The new brand identity will begin to transition at retail and into marketing efforts over the course of this year. Read more about this brand identity change...
by admin | Jan 8, 2014 | Brand identity, Communication development/evaluation
Throughout the years of John McAfee’s madman antics, the founder of computer security firm McAfee Security, always had his name associated with the shield logo of McAfee Antivirus and its variations. But with a few sentences casually thrown out to the Consumer Electronics Show audience in Las Vegas on Monday evening, Intel CEO Brian Krzanich sounded the death knell for the McAfee brand, at least as far as it relates to consumer security. Read More About It...
