Two to three years ago, some people were talking about the death of the brand website. The seemingly unstoppable rise of Facebook and the promise of spreading content across the social graph from brand Facebook Pages was an attractive elixir for many marketers. Fast forward to today and we have a very different scenario. The brand website has never been more important. Websites are now being re-invented as the primary social hub for a brand. It is now no longer good enough to push people to a brand Facebook page for the social experience and websites are not just destinations to be found with search engines. We are now entering an era of the social website.
Find out more about improving your brand identity through your website here.
