When it comes to content these days, everyone’s a curator. Listicles and celebrity stories, controversial headlines and repurposed – these can all generate easy traffic. But what really draws the eyeballs and leads to brand boost and increased loyalty is that original piece of content with a fresh perspective. The problem is that quality and originality are hard. But hard doesn’t mean impossible and, with the right roadmap, any brand can make content that’s original, inventive and sticky.
Read more about building your band with quality, engaging content here.
