Target’s Reputation Takes a Beating After Data Breach

Target’s Reputation Takes a Beating After Data Breach

by | Dec 30, 2013 | Brand identity

Target, the discount retailer affectionately known as “Tar-jay” by its loyal legions of fans, just suffered a huge blow to its once-stellar reputation.  The company’s “Buzz score,” a measurement of brand popularity developed by polling site YouGov, dropped by 35 points to -9 on Dec. 20, the day after Target announced that hackers may have gotten access to 40 million customers’ credit and debit card information. Find Out More...
To Tell a Compelling Brand Story, Become Part of Your Customer’s Identity

To Tell a Compelling Brand Story, Become Part of Your Customer’s Identity

by | Dec 27, 2013 | Brand identity

Every successful company started small, as just an idea in the founder’s head and then came alive from there. These are a company’s roots and they are something every person in the world can identify with, no matter how different their own roots may be.  Even though we all come from diverse backgrounds, just like our beginnings are the foundation for where we get our identity, the same is true for a company when building a brand. Read More About This Topic...
Is Jay Z’s Brand Suffering Due to a Lack of Authenticity?

Is Jay Z’s Brand Suffering Due to a Lack of Authenticity?

by | Dec 27, 2013 | Brand identity

Jay Z may have seemed to reach a career zenith in 2013, but some feel that Jay Z The Brand is getting harder and harder to trust. According to a report from Business Insider, Hov’s recent business ventures, such as the Magna Carta…Holy Grail release with the Samsung Galaxy, actually aren’t helping his magic. Find out why that is the case...
Expertus Unveils ‘Smart’ New Corporate Brand Identity

Expertus Unveils ‘Smart’ New Corporate Brand Identity

by | Dec 18, 2013 | Brand identity

Expertus has unveiled its new brand identity, which includes new corporate colors, restyled company and product logos and a redesigned website. “We needed our brand to reflect the award-winning attributes of our ExpertusONE products: smart, simple-to-use, innovative and intuitive – what we term ‘sophisticated simplicity,'” Ramesh Ramani, Expertus’ President and CEO, explained. Read More...
Why Building a Personal Brand Isn’t for Everyone

Why Building a Personal Brand Isn’t for Everyone

by | Dec 11, 2013 | Brand identity

In his book Tweet Naked, online marketing expert Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author discusses how to choose which is best for you, a personal or a business brand. Read...