by admin | Dec 9, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
You probably know Biz Stone for his long startup-world resume, which includes being the co-founder of Twitter, and being a helping hand for lesser known–though still notable–startups, including Xanga, Blogger, Odeo and Jelly (of which he is currently CEO). Read...
by admin | Dec 5, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication strategy, Concept development, Concept evaluation/execution
A roundup of the best tips of the week from Entrepreneur.com Read more
by admin | Dec 5, 2013 | Brand identity, Brand strategy, Communication strategy, Concept development, Market dynamics
While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function. The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International. Read...
by admin | Dec 3, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
The conventional wisdom at business school is stick with what you know. Of the top 20 brands in the world, 19 ply a well-defined trade. Coca-Cola specializes in soft drinks, Microsoft in computers, Nike in sports shoes and gear. The exception in this list is Virgin — and the fact that we’re worth several billion dollars really bothers people who believe that they know “the rules of business” (whatever they are). We’re the only one of the top 20 that has diversified into a range of business activities, including airlines, trains, vacations, mobile phones, media, the Internet, financial services and health care. Read...
by admin | Dec 2, 2013 | Brand identity
Since the start of modern advertising in the late 1800’s, the method of persuasion has been at the core of all commercially communicated messages. The evolved marketing landscape and a technologically advanced society have made a significant impact on how people are persuaded by brands today. Once persuaded only by rational factors invoked by advertisers, today people are persuaded emotionally through immersive marketing that employs consumer behavior modification. Read...
by admin | Nov 29, 2013 | Brand identity, Brand strategy, Brand targeting & positioning
Recently, in a thought-provoking post on why the PR industry, advertising and the mainstream and hybrid media need to work in a much more integrated way, Richard Edelman made this deceptively simple observation, “Ads are inherently more effective when you have something to say.” Read...
