With the economy on the upswing and the coast seemingly clear following the financial crisis, JP Morgan Chase launched a campaign last May around the tagline “So you can” under its first chief marketing officer, Claire Huang. But after 2013 ended with a flurry of settlements with regulators that added up to more than $20 billion for the year, Ms. Huang, who joined from Bank of America in September 2012, is out and the largest US bank is turning to longtime insider Kristin Lemkau to steer its image.
Find out more about her plans to revamp the brand identity and overall brand image of JP Morgan Chase here.
