by admin | Jun 26, 2014 | Brand strategy
This post is geared towards B2Bs building their brand strategy for the first time and/or wanting to get to market quickly, but it can also be used by businesses wanting to rebrand or go to the next level. Before delving into your marketing and sales communication plans, you must have a framework for what your company’s brand is about and how you want to be perceived. Everything you build, say and do as a company should be based on your Brand Strategy. There are many ways to approach this. Read more about an effective brand strategy template and how to use a brand strategy...
by admin | Jun 26, 2014 | Brand targeting & positioning
This week’s “Ask the Mompreneur” features an interview with Samantha Kurtzman-Counter, president and co-founder of The Mother Co., which specializes in safety and social skills media for kids. QUESTION: A lot of companies would love to tap into the mom market, but your company really puts “by moms, for moms” at its very core, right down to the name. What advice do you have to folks like myself who are trying to capture the attention of this incredibly important consumer? ANSWER: As a company fully founded, funded and focused on moms, it has been our utmost priority to establish a strong, authentic connection with the mom market. We are The Mother Co., after all. Read more...
by admin | Jun 25, 2014 | Communication strategy
Everyone is talking about social media marketing these days. As the world is becoming more and more integrated into the virtual world of the internet, social media is becoming an increasingly vital aspect of marketing strategies for all businesses. Twitter can be a powerful marketing tool, with an estimated 15 million users in the UK in January 2014; this is a potential audience that cannot be ignored. Twitter works based on a hashtag basis, with short phrases of 140 characters or less used to convey a message and link messages to different social media platforms. Read more about using a Twitter hashtag properly...
by admin | Jun 25, 2014 | Uncategorized
Social listening has become an important facet of every brand’s digital strategy. With the world moving online increasingly, its importance cannot be overstressed. In this article we take the views from a few social media experts on the do’s and don’ts when it comes to social listening. Read more about social listening and its value...
by admin | Jun 24, 2014 | Brand strategy
Instagram was launched in 2010 and no one projected that it would grow exponentially leave alone be sold for 1 billion dollars in 2012. It is not strange that Facebook thought the purchase was worth every cent. Instagram has grown to be a big social media giant with millions of users. So, what has this got to do with your business? Humans are more interested in picture and video representation of anything, still, what has this got to do with your business. Well, Instagram, being a photo sharing social network, presents your business with endless opportunities to market your products and services in a way your audience will find interesting. Here are important tips to get you started on Instagram. Read about all of the 8 Instagram tips for business marketing...
