Everyone is talking about social media marketing these days. As the world is becoming more and more integrated into the virtual world of the internet, social media is becoming an increasingly vital aspect of marketing strategies for all businesses. Twitter can be a powerful marketing tool, with an estimated 15 million users in the UK in January 2014; this is a potential audience that cannot be ignored. Twitter works based on a hashtag basis, with short phrases of 140 characters or less used to convey a message and link messages to different social media platforms.
Read more about using a Twitter hashtag properly here.