Ask the Mompreneur: 5 Tips for Marketing to Mothers

Ask the Mompreneur: 5 Tips for Marketing to Mothers

This week’s “Ask the Mompreneur” features an interview with Samantha Kurtzman-Counter, president and co-founder of The Mother Co., which specializes in safety and social skills media for kids.

QUESTION: A lot of companies would love to tap into the mom market, but your company really puts “by moms, for moms” at its very core, right down to the name. What advice do you have to folks like myself who are trying to capture the attention of this incredibly important consumer?

ANSWER: As a company fully founded, funded and focused on moms, it has been our utmost priority to establish a strong, authentic connection with the mom market. We are The Mother Co., after all.

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