This post is geared towards B2Bs building their brand strategy for the first time and/or wanting to get to market quickly, but it can also be used by businesses wanting to rebrand or go to the next level.
Before delving into your marketing and sales communication plans, you must have a framework for what your company’s brand is about and how you want to be perceived. Everything you build, say and do as a company should be based on your Brand Strategy.
There are many ways to approach this.
Read more about an effective brand strategy template and how to use a brand strategy template here.
