by admin | Jun 24, 2014 | Communication strategy
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found: Read more about these social media marketing tips...
by admin | Jun 23, 2014 | Brand strategy
Kellogg‘s is one of the most recognizable brand names in food. Yet when the breakfast powerhouse recently decided to launch a peanut-butter cereal, the brand apparently came to the conclusion that the Kellogg name itself wouldn’t be enough. So it struck a licensing deal with J.M. Smucker Co. to create Kellogg’s Jif Peanut Butter cereal, whose boxes carry the familiar red, blue and green stripes of the Jif brand, along with Kellogg’s red script. Read more about this uptick in co-branding...
by admin | Jun 23, 2014 | Brand strategy
I came across a number of people over the years who have positioned themselves as branding experts and persons who can help build your brand. And while some of them have been quite good at what they do, some are just confused; these are the ones that believe that they can help you design a logo and a website and a tagline and call it your brand. I have come to realize that branding is more than this. In my definition your brand is who your customers think you are, and you basically have no control over this. You can try to manage your brand image, you can try to manage what people think about you, but essentially it’s up to them. Read more about what branding is not...
by admin | Jun 20, 2014 | Brand strategy
Small business owners tend to think that branding is something only large companies need. However with small businesses accounting for as much as 95-99% of private sector entities in most countries, branding is crucial for small businesses to be able to stand out and capture potential clients. No matter how amazing your product is, no-one will hear about it until you create an identity that is recognizable amongst the massive crowd of competitors. Here are five branding tips that will help your small business stand out from the crowd. Read more about these branding tips for small businesses...
by admin | Jun 20, 2014 | Communication strategy
Lately I’ve been feeling ashamed and mortified by my digital incompetence, which I won’t belabor other than to say that I started to run into trouble around the time that MS-DOS came on the market. I’m still trying to memorize my Compuserve email address. I haven’t been fully comfortable with computers since Radio Shack stopped selling the TRS-80. Remember Commodore word processors? Now that was technology! Or am I dating myself. I can never remember my passwords — Thank God I’ve got the NSA as backup! Seriously, like many people I’m perturbed by the rise of the Surveillance State, but my major concern is that I haven’t done enough that’s worth surveilling. It’s a painful realization, knowing that you’re not very surveillable. You are a dull man when not even the NSA is paying attention. Read more about these six great analog communication tricks...
