by admin | Jun 19, 2014 | Brand targeting & positioning
Your small business doesn’t need to be a world-famous household name in order to have a strong brand. There’s more to your “brand essence” than just your logo and a snappy slogan. Your brand is the entire sum of what you do, what you excel at and the experience your customers have with you. It determines whether customers join your loyalty club and refer you to friends — or don’t bother with you again. In this article, we offer guidelines for building a strong brand that positions your small business clearly and effectively in the marketplace, and helps attract repeat business and referrals. Read more about building your brand through proving & differentiating your small business...
by admin | Jun 19, 2014 | Brand strategy
In the workforce, having a successful career can often be about personal branding and forging connections with others in the industry. But these things can be tough for introverts, who are naturally prone to desire time alone, prefer personal reflection and thought, and are often very shy. This can be intimidating when entering a professional world where you must compete with extroverts, who are typically very sociable and draw their energy from other people. Still, the workforce doesn’t have to be a daunting place for those who aren’t as comfortable spending a lot of time around others. Read more about these personal branding tips for introverts...
by admin | Jun 18, 2014 | Brand strategy
“How do you want your customer to be thinking about you? That’s the way to think about your brand”, according to Deluxe brand expert, Terri Shapiro. This statement rings true if you’re looking to reach out to existing and potential customers via social media networks. It’s a great opportunity to highlight the human side of your business, especially if you keep these tips in mind as you build your social media strategy. Read about each of the 11 social media branding tips...
by admin | Jun 18, 2014 | Brand strategy
You. Me. Michael Hyatt. Popeye. Perhaps we don’t have that much in common. Ah, but we do. Personal brands are we. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success. Read more about personal branding...
by admin | Jun 17, 2014 | Innovation
On the cover of this week’s The New Yorker, an 89-year-old print magazine widely considered among the finest in the industry, is a provocative story by Jill Lepore that takes aim at “the gospel of innovation.” In it, Lepore dissects Clayton Christensen’s theory of “disruptive innovation” and finds a number of flaws that cast doubt on its descriptive and predictive powers. You could pay $6.99 in the United States or $7.99 abroad to buy the magazine and then devote half an hour to reading her story. Or you could read a quick summary here, for free, with a little snarky commentary thrown in as a bonus. Read more about disruptive innovation here....
