Your small business doesn’t need to be a world-famous household name in order to have a strong brand. There’s more to your “brand essence” than just your logo and a snappy slogan. Your brand is the entire sum of what you do, what you excel at and the experience your customers have with you. It determines whether customers join your loyalty club and refer you to friends — or don’t bother with you again. In this article, we offer guidelines for building a strong brand that positions your small business clearly and effectively in the marketplace, and helps attract repeat business and referrals.
Read more about building your brand through proving & differentiating your small business here.