by admin | Dec 5, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication strategy, Concept development, Concept evaluation/execution
A roundup of the best tips of the week from Entrepreneur.com Read more
by admin | Dec 5, 2013 | Brand identity, Brand strategy, Communication strategy, Concept development, Market dynamics
While LinkedIn is often used by job-seekers or employers looking to fill open spots, hiring isn’t LinkedIn’s only function. The social network, which reports more than 259 million members in more than 200 countries, also provides a great opportunity to connect with customers and identify new leads, says DJ Muller, president of WebLink International. Read...
by admin | Dec 4, 2013 | Brand strategy, Communication strategy
The rate of technological and cultural change is astounding. The first text message was only 21 years ago. Due to cellphone usage, the government and phone companies are currently negotiating how to eliminate the use of the near obsolete copper phone and switching system. Google is only 15, Facebook will turn 10 in 2014 and Twitter has only been around 7 years. Read...
by admin | Dec 4, 2013 | Communication strategy, Concept development, Innovation
The recent discussion about “why we no longer need human resources” obscures the larger issue. The familiar arguments against HR criticize the name (human “resources” equates people with widgets), complain about the inconvenient layer of process-oriented details, and stereotype HR professionals as drones. It’s all a setup for the well-worn accusation, “What value does HR provide?” The answer: HR provides what the CEO wants provided. Read...
by admin | Dec 3, 2013 | Communication development/evaluation, Communication strategy, Market dynamics
Search engine optimization–the canny use of keywords and other techniques designed to shoot a website to the top of a search–is the make-or-break factor for many new businesses. Read...
by admin | Nov 26, 2013 | Brand identity, Brand strategy, Brand targeting & positioning, Communication strategy, Concept development
Skeptics say social media hasn’t existed long enough to produce experts. Clearly, those folks haven’t met Shama Kabani. The 26-year-old wrote her master’s thesis for the University of Texas at Austin about Twitter–when it had only 2,000 users, not the 175 million it has today. She hosts a web TV show about technology. Her 2010 book, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz and Increase Revenue, is the No. 4 seller about web marketing on Amazon.com. Read...
